Business Internet Marketing Web Site

How to Market to and in a Virtual Market Place

A business internet marketing web site can be any of several things because of how loose the definition has become to the new users of this business model.

The variety of tools and styles of business internet marketing web sites means business can be done completely on line or partly on line. Some even run their businesses totally brick and mortar using the web for internet marketing to save the cost of traditional marketing.

Some businesses are resistant to online marketing. If history ever repeats, this would be an example. When the telephone was invented people of the time did not believe in it. There were those who said that it is a passing fad. How many businesses today could operate without that which was once called a passing fad.

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Not having a website may be a negative indication to some. If your behind on this technology, maybe your behind on the latest trends in your market place. You may not be aware of the latest change taking place.

Some may not choose you just because they want to be able to check you out, find out more about you and your company. If you Google Jonathan Steele, you will find me, usually right after the British Reporter of the same name. I am the artist, web developer and the public speaking Jonathan Steele.

In time you will find me under the heading of Business Internet Marketing Web Site Consultant.

Website marketing allows a company to communicate...

...the company message,

...about its products,

...about its services.

It will make possible to conduct...

...research in customer demographics,

...surveys of customer preferences,

...and investigation of customer needs.

These things and more can be accomplished with a business web site. Accumulating this information costs a fraction of what traditional services for the same would be.

There is more. Online marketing makes possible...

...selling of goods,

...selling services,

...selling information,

...selling e-zines,

...selling e-books (electronic books),

...selling advertising,

...advertising your own business,

...creating joint ventures with other businesses,

...and ever emerging new business models.

There are several marketing models that can be use on your business internet marketing web site.

Traditional Three Tier Website

A three or more tier website has a home page. This is the main XYZ.com address of the first page in a pyramid of pages. The tier 2 page can be accessed from the home page. Tier three pages are accessed from the tier 2 pages. It is possible to go even more but often times it would be wasted web real-estate.

Creating an information based, keyword focused website that does not overtly sell. It can consist of text, graphics, photos, audio, and video.

Some websites will allow visitors to leave their information. This is a form of lead capture allowing for further contact with the visitor until the visitor opts out (says no thank you, please do not call any more).

Some websites are set up like catalogs complete with shopping carts.

Note: The shopping cart feature is rather complicated and can run up the monthly cost of your business internet marketing web site. Many services are subscribed to requiring ongoing fees. This should not be explored until sufficient traffic and income levels have been reached.

Some websites have payment features using third party processors, making it affordable to only make a few sales a day.

Like the more traditional site, this is only the home page. It serves as the equivalent of just the home page.

It is used for what in the real world would be a brochure, flier or post card. It can have directions, menus, basic information about the company. They are a simple and cheap way to brand your company.

Blogs or Weblogs allow for ongoing dialogue with visitors. To be effective, they require continued and regular postings. They are easy to get to the top of the search engines since they constantly have fresh content. However, they can quickly lose their standing with out regular maintenance.

There are numerous other schemes. Web portals, mirror sites and sub domains. Some businesses like MLM or Network Marketing will say you have your own website. The reality is that you only have a piece of their website.

The search engines rarely will recognize them for search terms. They are often penalized for duplicate content.

There are also places where you can get your feet wet in waters of the web like Squidoo. Excellent starting places to see what your getting involved in, these will actually allow you to build a following and even make some money.

Search Engine Marketing is a process of making your website available to potential visitors. The visitors find your site through on line search engines. You can optimize your site so that the search engines will rank your site higher.

This is called organic or natural ranking. The optimization is called search engine optimization or SEO.

Another way to market through the search engines is with pay-per-click. It is a process where you pay for every time someone clicks on your site.

Pay-for-inclusion is yet another mode. This involves paying for inclusion into website directories. The benefit is getting a link to your site from a site with a higher page rank. The down side is that those sites can and do go out of business, change their pricing structures, and sometimes offer no real value.

The most well known is Yahoo. Yahoo is really a directory. They charge 300 a year for inclusion. It is not a lot of money if your a serious business and are pulling a decent annual income. For those getting started, it can be something to do in the future.

Like the name implies, this involves using e-mail to contact, communicate, and build relationships with your customers. E-mail marketing allows for discussion of products or services, collecting feed back and even joint ventures with other businesses.

One of the most common methods of e-mail marketing is offering continuous information through news letters. This method of marketing is direct mail marketing on steroids and in technicolor only at a fraction of the cost.

Years ago they made a few a lot of money. Now studies show they are more an nuisance than anything else. We recommend against them. Some directories will not allow your site if you have banners or drop down or pop up advertising.

An online press release can get traffic, interviews, and even a links that will last for several years. If one release results in a story, it can even lead to a surge in traffic.

There are free and paid release services.

Writing articles has emerged into a way to inform, build traffic to your website, and get needed links. They also make possible market research and evaluation.

If you write an article on the Endochronic Properties of Resublimated Thytimoline and few people read it, let alone down load it on their sites, then you know you may have a dud.

If you write an article on Glutathione: The Bodies Master Antioxidant and get hundreds of hits and numerous down loads, then you know you have a winner. If you write the same article and find it gets few downloads and other similar articles are getting numerous downloads, then you know you need to change your writing style.

home based business is where the internet shines. It is possible with very little money to start a home bases business using a business internet marketing web site. Even if you do not know how to build a website, there are services that can help. It is unbelievably simple.

If you know how to write a letter and how to send an e-mail, then you can build a website.

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Are You Looking?

Success is there on the horizon. Can you see it?

Success has to be looked for. Like a cat focused on its prey, it is necessary to be looking for success.

The next step in the small market research biz web site test above is to put the website on business cards and signs. Once people get to the website, it will be possible to measure if the copy on the site is selling them.

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