Business Post Cards

Basics to Get Your Card to Convert

Business post cards are an excellent way to inexpensively promote your business or your website or both.

Get Leads for 7¢ with Postcards

Business post cards can cost as little as 4¢ each and at only 1000 cards, around 7¢ each.

Why do you not have all the hot leads to your business and or interested visitors to your site?

What works and what fails depends on your market. Trying to approach the market through a single marketing modality, if it fails, can leave you scrambling to find yet another way. Even worse, it can leave you busted.

You need multiple streams of traffic. Both on line and off line.

One of the best and cheapest ways to get multiple marketing streams to your site is to use business post cards.

This raises a question. How do you create a business postcard that will give you the most bang for your buck? Is there a trick to writing postcards to optimize them?

Business post cards are not a secret. Making them work, however, is.

The Secret to Business Post Cards Success

Here are a few basic steps to make them work.

1) First, decide what your most wanted response is (MWR). Quite simply, what do you want?

Create a statement that has one of the following formulas:

• Problem - Solution - Target Audience.
• Sexy Statement, Proof Statement, Frame as Void or Build Credibility
• Overt Benefit, Reason to Believe, Dramatic Difference

Include Snail Mail and Land Line Contact Info on the back or front.

Find the best value card printing service.

The printer we use is... HUGE Sale - Save up to 60% on all postcards, rackcards and bookmarks + 1 FREE Upgrade! Use POSTCARD at checkout.

Lets look closer at each of the four steps.

Decide what is the primary and secondary Most Wanted Response for your card. Once you determine that, all your work has to focus on that end result.

But wait, why two MWR’s? Why a primary and secondary?

People only consume when they are ready. Offer all you want, if they are not ready, they are probably not going to consume.

You have heard the saying, you can lead a horse to water but you cannot make it drink. This is true of humans too and of all consumables such as food, information (brain food) or solutions to problems. If you do not have a broken leg, you will not need a doctor.

If you are not hungry, you are less likely to eat. If you do not have a problem, you will not be seeking a solution. So what does this have to do with your secondary response?

Your secondary response should present a second way to build a relationship with your potential customer. This way, when they are ready to consume, you will be in front of or available to them. After all, when your thirsty, you will go for the nearest water. You want to be near.

Note: It is less likely people will pay for preventive measures than actual solutions to existing problems. People will almost never pay for suggestions or ideas. Solutions reign supreme in the world of direct marketing and web marketing.

So in the website postcard, your most wanted response and secondary response should be related to a solution.

One MWR might be to get them to sign up and have them on your mailing list where you provide some kind of basic solution. The secondary MWR could be to have them become a loyal visitor of your site, or have them bookmark your site. It could be to build credibility in your company. it could be to start a relationship and get referrals visits to your site.

Word of Caution Only one primary and one secondary MWR per card. More than that and you will confuse your audience. The primary should be overt and the secondary covert.

If you will be using a second business post card, stick with the same primary MWR and introduce the new secondary MWR. It may be a secondary offer that they could benefit from, an offer related to the first MWR.

In the case of a website, the most wanted response may be to get them to sign up for your Ezine or your news letter.

Case StudyFor InvestmentPropertyBuying.com

The card started with the art and just the web url or website name. There was nothing else. First, the business owner wanted a phone number so this was added.

It was a beautiful card but it had no call to action.

Next was added the words...learn to earn.

Although this said what could happen, it did not say what you would learn. It did not say what you had to do to learn to earn. Again, there was no call to action. It was assumed that people could connect the dots.

In discussing it with the client, the most wanted response was to get potential customers to sign up for the mailing and eventually to buy the product they created and attend the seminars they were putting on.

The business owner decided to use the model of....

The domain name

The combo of Sexy Statement, Proof and Void.

The next revision....

You can buy investment property for 50 cents on the dollar. The problem was that although sexy, it had no basis for being believable. The spam filters in peoples minds would turn them off and they would not turn to the website. There was no proof.

How do real estate investors buy properties for 50 cents on the dollar? (With this question the proof is implied.)

Visit, Sign Up & Learn How You Can Too

InvestmentPropertyBuying.com

Then the wording was changed in order to simplify and shorten it. Also, The question provides the proof.

How do investors buy properties for 50 cents on the dollar?

The word properties was changed to real estate to further clarify the statement. It becomes...

How do investors buy real estate for 50 cents on the dollar?

The final version presented to the company owners.

How do investors buy real estate for 50 cents on the dollar?

Learn How! You Can Too!

Go to... InvestmentPropertyBuying.com

At the time of this posting, 6-22-10, the post cards are off to the printer. When done, we will show you the card.

Now go, get your own business post cards and start getting traffic.

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