Consumer Psychology

In Front of Them 5 to Keep Sales Alive

Are sales poor because your not meeting the consumer psychology needs?

Your driving down a street and you see a lemonade stand. You pass it by and do not give it a second thought.

What happens if during the day you pass it several times. You start to see the faces of the young entrepreneurs. You see the diligence. They are real in your mind. You realize your thirsty. You want to help them grow and succeed. You buy.

When studying the buying habits of people it has been found that a minim average of 5 contacts are essential to make a sale. There could be as many as 20 or more contacts for some before they buy.

This is referred to as consumer psychology.

There are many needs wrapped up in this term. One important aspect your site provides is trust. People need to know that they can trust the person they are going to hand over their money to.

Another important need is seeing something more than once.

Consumer Psychology of a Sale

To tap into the power of how the mind works, it is essential to keep in front of the visitor.This is done by automating the sending of e-mails or news letters. Even specific sales campaigns can have several mailings involved before a call to action or actual offer to buy is presented.

How do you keep in front of your customer. They may not be driving along the same informational highway every day let alone several times during the day. So what do you do.

You get the visitor to say they want you to keep in touch. This is accomplished by the use of autoresponders.

This means numerous auto-responses will need to be sent over a period of time.

Have you noticed how major advertisers will have repeated commercials or print ads that do not ask for your purchase. They are just to brand in the mind and when your ready to buy, you will think of them. The autoresponder this function for your site.

You know how direct marketers will send a coupon for a discount for your next purchase. Your autoresponder serves to make the sale more appealing.

Your autoresponder does something that the above cannot do. They make the sale possible at the time of contact. So they are the best of both worlds with a critical advantage. It taps into the sales psychology the visitor needs to buy.

Is this taking an unethical advantage of customers.

Well, it could. However, if your an ethical web site owner, it will not. They are going to buy from someone. Would you rather it be a con man or you, who really want to help someone?

So remember this basic consumer psychology, a minimum of 5 to keep your sales alive. And like fresh lemonade on a hot day, your soaring sales will be refreshing.

Go to the Autoresponders Overview

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