Copywriting Connectives

or How to Make Your Writing Psychologically Sticky

Finally, putting it all together, one last tip. It is called copywriting connectives.

From the beginning of this section, our jujutsu writing master learned a secret of the battle of getting people to read copy. First he learned to kill the adjective. Then to use the power of verbs. First eliminate the to be verbs and use power verbs when ever possible.

The last secret learned actually chains the mind to the writing. Each and every paragraph is a linked chain to the next paragraph. The power is that the reader cannot put it down till it is finished. It is a psychological writing technique to capture the readers attention.

If you got this far reading from the start with the first in this series, then the secret worked on you too. Copywriting connectives create a type of coherence that makes the mind need to keep reading. These connectors are a form of psychological writing to reach into the mind and keep it interested.

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The secret that works to make you read this far is part of the hard wiring of our brain. Our brains do not like things that are not finished. Our brains need completion. When we see something incomplete, we need closure.

Using writing jujitsu it is possible to tap into the need for closure. It is possible to use the way the brain works and keep it motivated to finish what we have written.

If you look back at the way this has been written, you will notice something that happens at the end of each paragraph and the beginning of the next. This is the secret of the chain links.

Each paragraph is chain linked to the next, creating psychological connectives that are felt subliminally. The brain needs to have closure. It needs to finish the thought before the book can be closed.

There are a few other aspects of the chain link secret that need to be considered too.

Beyond Copywriting Connectives The copywriting resource, where this thread started. Hope this helps your internet copywriting.