Copywriting Verbs

The Cure for the Common Adjective

Are you ready for web copywriting verbs? Kill the adjective and take the training wheels off your words and start riding words like the big kids. How do the great writers of our time write to capture the attention of an audience. They use verbs.

What Copywriting Verbs Do

Verbs amp up the power of your writing. The power they possess is in the story they draw a reader into. They are not a picture. They transport the readers mind into the action.

Incorporate those verbs into a story and your writing will start to run.

Where do the stories come from? From your heart, from your life or from those around you. Stories are everywhere. Stories are life captured by pen and paper.

Start looking at what is happening around you. Look beyond what is happening and see the stories. See the morals, lessons, benefits or tragedy within the story. Once you get started, you will see stories everywhere.

In addition to stories, you can use similes.

Similes are comparisons that liken the object of your conversation to something else that is well know. One of the best known use of simile tells how life is like a box of chocolates.

At the start of this thread you might recall we used the simile of adjectives being like chocolate coated candies. Too much chocolate like too many adjectives will make you sick. Use adjectives sparingly if at all.

How can the power of verbs be turned loose in your writing? Consider the next article...

Look Ma, I’m Writing Verbs With Out my Adjectives

Can you remember back to when you rode your first bike. Did you have training wheels? Do you remember taking them off? Do you remember the freedom? Do you remember the fear that preceded the freedom?

When you take adjectives out of your copywriting and ride on just verbs, you have taken the training wheels off your words.

With a few simple moves this is a DIY job.

First the move to verbs. A verb does something. You need your copywriting to do something too. The something you need a verb to do is simply action.

Instead of describing things, transport the reader into the action using copywriting verbs.

There are other jujitsu moves you can try. Moves that will help you empower your writing so that people are drawn into it.

The next two moves that draw readers along involve eliminating to be verbs.

First things first...

Do you know the 8 verbs to be eliminated from your writing?

Click here to learn more.

By the way, once you learn the verbs to be eliminated from your writing, you will not want to miss the final section. It is a secret psychological trick that writers use to draw people into their words, paragraph by paragraph.

It is so simple, anyone can do it, that is, if they know the secret. As a matter of fact, if you read this far from the beginning, it worked on you.

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