E-mail Marketing Review

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This internet e-mail marketing review covers the pros and the cons of this unique form of marketing. You will see the various potential connections with customers. These connections benefit you for several reasons. With in these reasons are aspects of email marketing that you will become a pro with regard to.

E-mail Marketing Review: The Pros

  • E-mail marketing is second only to search marketing in effectiveness as an online marketing tactic.

  • Email delivery times are minutes to hours verses days for snail mail.

  • Mailing lists allow distribution to numerous potential customers at a very low cost.

  • makes possible generating repeat business affordable and automatically.

  • Email is less expensive than direct mail or printed newsletters.

  • The ROI (return on investment) can be measured.

  • Email marketing makes numerous tracking possibilities available.
      • Tracking is possible using
    • autoresponders
    • bounce messages
    • web bugs
    • unsubscribe requests
    • read receipts
    • click-through rates
    • open rates
    • positive or negative responses

  • Testing, tracking and measuring response make possible fine tuning and optimizing the copy within and the offering of the Email.

  • You can create persuasive and effective emails with content targeted at those you want to help and be able to track your results.

  • You can regulate how your emails will be sent, a one-time mailing sent to an entire mailing list or individual messages to be sent to some subscribers.

  • Advertisers can find large numbers of email subscribers who demonstrate interest (opted in or raised their hands to say I am interested, have consented to receive email) on subjects related to their specific interest.

  • Email allows delivery of the marketing campaign to those who have raised their hands to say, "I'm interested." Web-site advertising only advertises to those who visit the site and the specific page.

  • You can request feedback from your subscribers with a feedback management functionality included in this marketing tool.

  • It is possible to make email interaction trigger new messages to be delivered automatically, or announce other events to take place, like updating the information on the receiver of the email for future mailings.
  • Email marketing can prevent the spam accusation against you with what is known as the "double opt-in" method of requiring a potential recipient to manually confirm their request.

  • Email marketing is green in more ways than profits. It is paper, ink, and gasoline free.

    • E-mail Marketing Review: The Cons

    It is difficult for most to distinguish between legitimate email marketing and spam email.

    Those receiving the emails may not know if they are from the ones they subscribed to orif they are spam.

    Spam messages have a similar appearance those you subscribe to, including HTML and graphics. Many internet users have spam filters as part of their internet service. These block both bad and unfortunately good emails.

    According to a 2008 report, legitimate marketers averaged a delivery rate of 56%.

    Of the messages sent, 20% were rejected and eight percent were filtered.

    There are website legalities that need to be addressed for the use of email marketing programs. It is important that the email does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM).

    Also there is the European Privacy and Electronic Communications Regulations 2003 that needs to be adhered to. Likewise there is the Internet service provider's acceptable use policy for the service you signed up under.

    Even if you adhere to the applicable laws, if you get it wrong, it is possible to be blacklisted on services such as Anonymous Postmaster Early Warning System (APEWS) if an internet email administrators determine that the company is sending spam.

    Spam Fines can be as little as a few hundred or can be massive.

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    More to come on the E-mail marketing review. Please check back for updates.

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