Email Marketing Plan

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An email marketing plan is essential for your success.

There is a simple truth about making an income on the web is in a statement... the money is in the list.

The list that is being spoken of is an opt-in email list.

One theory is that each subscriber could be worth as much as one dollar a month.

This is only a theory and will only be true if you have an email marketing plan.

If your just getting started, then your email marketing plan will be relatively easy. Your plan will grow in time.

If you have several websites or several offerings that you are featuring, then there are more challenges you will face.

An email marketing strategy will involve single email campaigns or an email marketing plan. You will be creating theories, preparations, scheduling concerns and adjustments. All of this starts with a goal.

Email Marketing Plan Theory

All business is started on a theory. A theory can be precedent and antecedent. It can be a theory of what might work and after the fact, you find out why it did not work.

A theory is defined as a supposition of ideas with the purpose of explaining something.

A theory is based on general principles independent of the end result.

A theory can include the principles that a practice or activity is based.

A theory can account for or justify a course of action after the fact.

i.e., Having a theory of why the business launch failed.

  • What is your theory?

    • You need a theory. So many people create something thinking people will line up to give their money for the thing only to find their idea flop.

    Sometimes it is not the idea that flops, it is the way it is presented.

    If not the presentation, it may be the lack of a close, difficulty to start consuming or a lack of user friendliness in the product.

    It all starts with a theory. If the theory fails, then there needs to be a theory as to why the theory failed.

    With a theory in place, you will need a goal. There are three points to be met to have a goal.

  • What are Your Marketing Goals?

    • A goal needs to be reasonable, attainable and measurable.

    New customer acquisition, customer retention, stronger relationships, repeat sales? Are you providing helpful information or trying to prompt a particular response? If your answer is all of the above, you should have separate plans to help you reach each goal, simply because your audience and your message will be different for each one.

    Consider having more than one list.

    One of the big problems is knowing how often to email your subscriber an offer.

    You do not want to do this a lot because people may unsubscribe.

    The problem kind of goes away when you have multiple lists.

    You may want to send out an offer once a month. If you have three mailing lists you could send this out three times instead of once. The opposite is also important. If you do not send out something within a month or two, the person who signed up for the email marketing may have forgot about you and consider you spam.

    Consider a couple of list building techniques and how they could benefit your campaign. This should give you a good start to start building your email marketing plan and then adjusting it to meet challenges you face.

    The Squeeze Page

    The squeeze page is a single web page created for capturing information for follow-up marketing.

    There are no hyperlinks that will take the visitor away from the site.

    Often there will be success stories that would help with the emotional part of the buying decision. Additionally, color psychology, catchy copywriting, keyword focused text and search engine optimization (SEO) are included in the creation of the page.

    To make it even better, some use audio and or audio video on the squeeze page.

    More on the Squeeze Page What are they? What do they do?

    Currently the major Search Engines have changed how they look at the web.

    They will now better rank and or exclude Squeeze pages that are considered to be "spam" due to their lack of content.

    What is Email Marketing An email marketing plan, like a business plan, is an essential part of creating an internet based business.

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    Go to Assis2web.com: The Email Marketing Plan Resource