Hispanic Lawyer Marketing

or Can You Say...Increase My Revenues...in Spanish

Part I: Differences in the Spanish Speaking Culture

Hispanic lawyer marketing could expand and even increase revenues for your law firm.

Simply put, by beginning to market to Hispanic markets, you will reap increased profits.

As with many things in life, the early bird gets the worm. If you are in a market that is already saturated, it will be more difficult.

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According to the US Census Bureau, as of July, 2008, there was a Hispanic population of an estimated 46.9 million. This makes Hispanics the largest ethnic or race minority. This is about 15 percent of the total US population. These numbers do not include the 4 million residents of Puerto Rico.

At current growth rates, close to 30 percent of the population will be Hispanics in the year 2050.

In 2002, there were 1.6 million Hispanic owned businesses. The five year growth rate for new businesses from this sector starting in 1997 to 2002 was 36 percent. They generated 222 Billion in revenues.

Add to this the buying power of Hispanic households. It is estimated to be $1.2 trillion in 2011. These are numbers that cannot afford to be ignored.

Your Hispanic Market

To reach out to the Hispanic market will require a change in the way you market. The cultural differences need to be understood and marketing needs to address these differences. They are different from other segments of the market.

First, understand who they are. Here is a little whats in a name ethnic history 101. Some of the ways Mexican Americans prefer to identify themselves.

It may seem a little thing to get hung up on the various titles> Imagine, if your of Anglo Saxon, white, Eastern European decent, that you are the minority. Imagine that you are referred to by the pejorative name blanco (pronounced blan co).

Imagine some other terms being added to the label. How would you feel? Would you want to be referred to as something more than your color.

Imagine you lived in a community of traditional Jewish families. You were constantly referred to as goy or goyum. Basically it means your a non-Jew. So, if you were not, would you not want to be a part of something. Would you not look for your roots, your heritage, an identity.

How would you feel? Remember this feeling.

The most common are Latino and Hispanic. In case your corrected, here is the additional list. Knowing the various terms will help prevent you from looking ignorant.

• American
• American-Mexican
• American of Mexican descent
• Chicano
• Hispanic
• Hispanic American
• Hispano or Hispana
• Latino or Latina
• Latin American
• Mexicano or Mexicana
• Mexican American
• Spanish
• Spanish American

Here is a breakdown and background on the three most important.

Once considered a derogatory name, it is acceptable to those of Mexican-American decent. It does not refer to any other Hispanic or Latin decent groups.

Also, to the upper class of Mexico, it may be considered a racist term.

Culturally a Chicano will have Spanish, indigenous Indians of Mexico and Mexican heritage.

Here is the challenge. To refer to a Mexican national who is visiting the US or living here as a Mexican is appropriate in their circles.

To a native speaker of North America the term is rude and politically incorrect. If someone in ignorance overhears you correctly refer to someone as Mexican, they may take offense.

Hispanic is a designation for people from any country that can trace its origins to Spain. This would include Mexico, Central America and Most of South America.

Brazilians, although Latino, are not considered Hispanic. Brazil was settled by Portugal.

Texas and Florida residents, who identify more with the "Hispanic" reference.

Similar to Hispanic, it also includes Brazil. It refers to any person from a country where the language is of Latin origin.

Since it is somewhat generic, it may be more culturally sensitive to learn a persons specific heritage and refer to them by their nation of origin.

California residents prefer to be called "Latino" In Texas, Hispanic is preferred.

These are some of the differences in Hispanic Lawyer Marketing.

To embrace Hispanic lawyer marketing, this basic education will be beneficial.

Hispanic Lawyer Marketing Website

The Ultimate Benefit

There is an ultimate benefits of reaching out and starting Spanish speaking lawyer marketing.

The Spanish speaking market will empower you to help make even more of the world a better place for a small segment of society.

Everyone is concerned with profits, for without them, there is no way to keep the doors open. Was there something else? Think back to when you first started studying law.

Even if you got into it for the big bucks, was there even the smallest feeling of making the world a better place? Do you remember the feeling of being able to improve the lives of your clients? Do you remember wanting to protect your clients?

The Hispanic market may be an undeserved market. People that need protection that are not always getting cared for. People who need a protector.

If you serve this market, you will help people. It is that simple. The sooner you help others get what they want, the sooner you will get what you want.

Next: Part II

Go to Latino Lawyer Marketing Part II: Commonalities in the Spanish Speaking Culture

or Can You Say...Expand My Revenue Sources...in Spanish? By implementing Hispanic Lawyer Marketing, you will be able to increase your profits.