Real Estate Lead Building

or How to Get More Leads in Less Time and Less Work

Savvy agents are doing real estate lead building with a website they build themselves?

If you can write a letter and you can send an e mail, then you have the first requirement to be able to build a successful internet based business.

Question: What do you call a real estate agent in a down economy?

Answer: Unemployed

That is, unless you have a website that is working for you getting you leads.

If you know what you want and do not need to know more, then go straight to the DIY resource for building a website.

Next, what is involved, is it for you to build your real estate lead building website.

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But My Broker Will Not Allow Me to Have a Website

This is a complaint that many and various business professional express.

To answer this issue, consider these questions.

• Have you signed an exclusivity agreement?
• Are there any laws or regulations that prevent you from working two jobs?
• Are you allowed to get leads on your own?
• Could you work a part time job in addition to your main job?

Consider it in a different way. Would your employment agreement preclude you from creating a website on basket weaving, Splorks, or any other unrelated subject?

The agreement usually is in regard a real estate web site that would be directly competing with the real estate company or franchise site of your broker. What if, instead of Splorks, you created a site that provided a service to people researching your locality?

Your DIY web site could be about your home town, region, or other areas of real estate information. What if you captured a number of people (or leads) to whom you provided information about your area and they began to turn to you as the local expert? Can you see the opportunity for networking and real estate lead building here?

With a DIY web site you can write about the schools, shopping, things to do, become a restaurant guide and art gallery listing source. Perhaps a tour guide of 'what to see' in a one hour visit to your Hometown, USA?

Become a trusted adviser. Be honest, and include some of the negatives. Unless you live in Paradise, there is no perfect place.

You might include neighborhood crime statistics.You might frame it that the crime ranks ___ in the nation compared to other cities.

Become the local 'Expert'. You will become the local 'Expert' as you interview and research for your DIY web site! And think how that knowledge and research will enhance your ability to be the best Real Estate Agent you can be!

What a great service you will be able to provide for all your clients and prospective clients and at the same time achieve your goal of real estate lead building!

Real Estate Lead Building With YouTube will expand this topic.