Search Engine Optimization Definition  Custom Search
DIY Search Engine Optimization Definition Search engine optimization or SEO is a multifaceted process or number of specific general and specific tactics that will help increase the number of visitors to a website from the search engines. It is also a strategy to improve the quality of the visitors to a website. These tactics are designed to cause the website to be found naturally by the search engines when a visitor types in a search term. This type of search result is also called organic or algorithmic search results. The goal of SEO is to have the people searching on the web be able to find your site. This is accomplished by optimizing pages and the whole site to be found by those searchers. Search Engine Optimization Definition Best Practice There is a SEO best practice or White Hat SEO and there is Black Hat SEO. Black Hat is bad and can get your site banned from the search engines. The closer to the top 10 search results the better the chance to be found. Sometimes if within the top 20 search results decent traffic can be realized. It is unlikely that past the top 30 search results there will be any traffic for your keyword. In my experience with Speechmastery.com with 1000 visitors a day, there are fewer than 5 people per month that find my site through my main site keyword of public speaking. This is because it is found on the 6th search results page. How to get it closer to the top 30 results or the first three pages is the focus of this section. The closer to the first results the more traffic it could receive. Search Engine Optimization involves preparing pages so that they will get picked up by various searches including keyword search, local search, industry specific search, image search, and vertical search. This is accomplished by editing website content and the layout of that content and HTML code to increase the probability that search engines will index that page and display it as a result. Optimizing a website primarily involves editing its content and HTML coding to make the keywords more relevant to the search. This will help the visitors find what they are looking for. It also involves removing barriers to the indexing activities of search engines. So just the word Tiger could bring up Bengal tigers, Tiger Woods, an online computer store with the name tiger in it and photos of tigers, the Detroit Tigers, and something with the census bureau. Competing with these could be difficult unless your site was a bit more specific. As an Internet marketing strategy, SEO considers how search engines work and what people search for. SEOers The search engine optimization definition would not be complete with out looking at the industry of SEO. There are SEO consultants who optimize sites for their clients. SEO can be a part of total marketing or it can be a stand alone service. Usually it will involve changes in website design. When you see ads saying guaranteed placement in the first three results in 24 hours, run the other way. Simple logic will tell you that if you were going for even the top 10 spot for my term “public speaking” and 11 other clients also just happened along, one will be disappointed. If, however, you have disposable income to throw away, might I suggest a charity. It is the Caring Aid Safe Habitat. you can just use the acronym CASH and mail the donation to my contact information and I will personally see to it that the funds get into the hands of those who most desperately need them. You have my word that not one dime will go to the second homeless displaced Wall Street Brokers or out of work Bankers. |