What is a Squeeze PageDo you want to collect the e-mail addresses of your website visitors? The Squeeze Page This is a landing page that provides enough information to hopefully elicit (squeeze) an e-mail address out of the reader so that he can receive information, a free product, or some sort of give away while subscribing to an e-zine or regular e-mailing. It was born from direct marketing where the mailing list was the means to send out advertisements or offerings. It is by means of this list that marketers can detail what the subscriber will receive as well as their privacy policy. The success of the page comes from copy writing techniques used in direct response marketing.
The best will provide enough information that allow the reader to rationalize the reality of the information. It is a fine line between showing how to actually use the information and not giving the store away. It is the legitimacy of the information that helps make the sale. For instance, in the You Can Cruise Free Campaign, when testing the head line you just read, the readers thought it was too good to be true. More importantly, with just this information alone, anyone could go and cruise for free. However, the time and mistakes of doing it with out a detailed How To Guide would result in time, expense and rejection that could be prevented by buying the e-book of author whom I am an affiliate of. Quantity of Content Usually the length of the page is kept at a minimum. The purpose of the page is not to sell them. It is to sign them. The rest of the site should have sold them already. Fro this reason it is not typical to have any advertisements or links that would take the visitor away form this page. Once the visitor has signed up, it is possible to develop a relationship with them. Then it is possible to offer products of your own or affiliate products to the visitor. An essential aspect of making the e-mail address collecting effective is having an auto-responder. Also an e-mail management program or an e-mail management service. An auto responder will automatically send a confirmation letter that will require the person signing up to confirm their e-mail address. Once confirmed, it will then send a second letter, the offer or the first installment of the e-mail or e-zine.This is a process known as double opt-in. You can even add voice and video to the squeeze page. Squeeze Page SEO Some Pay Per Click campaigns have prevented affiliates form purchasing advertising in order to build an opt in list. Also, squeeze pages are often excluded from page rank and even considered spam. To eliminate this, marketers are adding more SEOed information to the page. As a general rule this means the page needs to have a minimum of 250-300 words and otherwise have the appropriate amount of keywords and in the right places. Go to top of Squeeze Page / Go to Assist2web.com Home |