Website Confidence Building:
Credence and Conviction In Your Site
Are You Failing to Convert Visitors Into Loyal Followers?
Building website confidence for a DIY web site requires three basic pillars of support.
- What You Say
- How You Say It
- How You Present It
The most important requirement to building web site confidence is being totally honest and ethical. This means only using White Hat SEO
Website Confidence in What You Say
People have jobs they need to get done. When it comes to the web, those jobs involve attaining knowledge or information, being entertained, finding information, solving problems or locating places or things.
Why should they trust what you have to say about what they want?
Establish your self as an expert. Provide more than the normal amount of information.
Even though you have already build content, this pillar requires you to revisit each page and improve the message. It is a process of constant and never ending improvement.
Avoid just repeating the same old thing. For example...memory enhancement information often copies or repeats the same well used information. With an exhaustive search, you will discover new truths not found on the web. You may also find informtion on the web that is not true that you will debunk.
This out of the norm information will help you get tot he top.
This additional research benefits you in several ways.
This provides your visitors with fresh information. It opens the way for new channels to develop partnerships.
These partnerships can become both potential advertisers or sellers that will hlep provide income to your bottom line.
Website Confidence in How You Say It
The most basic element to building website confidence is often overlooked. It is proper grammar and accurate spelling. Even if you have spell checker, there are times when they can fail you.
Have an editor check out your writing. Prices vary. When you hire an editor, ask for the price of a line edit if you want grammar, spelling and tense checked. Ask for content edit if you want it checked for HOW you say it.
How you say it also involves the words used. Try to capture an emotional and technical hook to make your headlines like fly paper to the minds of visitors.
Bencivenga Bullets is a free copy and headline writing tutorial. It is an excellent resource for helping you learn this.
You will find no ads, nothing to buy here, this is pure and genuine paying it forward. This is a must read for a DIY web site builder. Likewise if you are a DIY copy writing or headline writing, you need this.
You do have to sign up to get the bullets mailed to you. It will cost you the time it takes to read and learn the wisdom of Gary Bencivenga. Learn about the hook, the headline and the art of persuasion from one of the worlds greatest copywriter.
Website Confidence in How You Present
Presentation rules are based on what the human mind likes.
If you do what you like, you can be assured there will always be someone who will appreciate what you have done. Do what others like to get the masses to appreciate what you have done.
Visual Presentation
Visual presentation involves the content and how it is seen.
The presentation, the arrangement, and how it all looks together is a vital aspect of building confidence.
If the information is orderly, consistant and easy to navagate around, it will provide a major boost to confidence in what you present.
The most important or most engaging content needs to be above the fold. What ever a visitor first sees needs to be the best information.
Other requirements that will help website confidence...
- Logical Development
- Coherence through Connectives
- Has to meet the Truth Tests
- Needs to be Informative
- Writing style needs to match the reading style of your visitors
Visual Presentation and Website Confidence
Visualization also involves the use of graphics, art and photographs.
White space is OK. It is necessary to fill every square inch of space.
The Rule of Three and the Upside Down e for your website art.
Other Presentation Essentials
Your website presents to both human and spider visitors. You need to build for both.
Website Analysis A case study of several websites. Three build by experts. Four built by the system we promote here. The results are telling. Your site will need to get a great website analysis score to rank high. The good news, it is easy if you follow the success of others.
Website Analysis of Assist2web A case study looking at four sites built using the system we promote. The scores are impressive, considering the sites were not built by experts.
If your website is content focused or retail oriented, people want what they want quickly and efficiently. This can be provided for your visitors with a search box.
Tell your visitor exactly what you want them to do even if it seems obvious like saying click here. If you are from the make it classy school of web design, you need to read this study by Marketing Sherpa.
If your ready to learn how to get your visitor to do what you want, then Click Here
Building a Relationship
Start by letting people know you.
An about page, a photograph and a bio can help. There are many ways to let people know who you are and what your about. Caution sometimes there are exceptions to this rule. If you do not want your information out there, what can you do?
Use the Art of Persuasion to reach your audience.
There is much more on building website confidence to come. Please return to see our updates.
The Five Pillars of Business Success
The two pillars that especially apply to this section are...
4. Learn and master the tactics and techniques to accomplish things and change minds
5. Earn the trust of those around you, build respect from those who work with you
Each web page needs to focus on this goal. Once they are initially written, continually review for mistakes and ways to improve working toward this goal.
The Pillars of Social Success
Here are three essential elements of building social confidence. Use these wisely in your
website creation and you will succeed.
3. Be human: be honest, kind, peaceful, happy
4. Be constantly improving popularity
5.Be interesting and fun
How can these pillars of social media be used in your website? Try weaving a story. Not the great American novel. Just a compelling story that inspires..
Looking For Something?
Looking for Something Different?
Website Confidence Tip
In addition to building high quality content work toward a high quality site, the quality of your site is a confidence builder.
From Website Confidence to Cashing In keep following the process of web success.
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We just started (March 2, 2010) undergoing a major renovation. Please wear a hardhat when entering.
We will be open for business as usual.
Please be on the look out for dangling participles.
Be careful not to trip over run on sentences.
We have a full time clean up crew. If you see a messy misspelled word, please let us know and we will send them out to tidy up.
Oh yea, and please come back and watch us make a web site on how to make a website.
A Three Column Layout
This layout is designed to meet several psychological needs of your visitors.
This template will also validate....meaning less variation in how it appears in
different browsers. Try it, take a look at it in Firefox, Internet Explorer, Opera, Safari...any browser you want.
Would you like to learn more about how to create a three column site. We will be putting a tutorial together eventually. If you cannot wait, let us know and we can help.
Grade Your Competition
Grade Any Website with this free service. See how they rank compared to the competition. This is one of the things that can help build website confidence.
Important Notice: Make sure and grade the website of any who try to sell you a website or website SEO. If they fail produce tops graded sites, you should fail to give them your money.
You will be amazed at how many small time local website builders, some with decades of experience have rankings as low as 11-15. This even with a decade of experience. You will also be surprised how many who claim to be SEO experts who have sites ranking in the 60's.
Any beginning site should rank in the high 70's within the first 6 months with 100% being the best.
Please check out the sites built using our system. As of February, 2010, our sites ranked from 84 to 97% before our change took place.
Assist2web.com, originally built as a resource for the build a website class, ranked 87 in February, 2010, prior to the change in look and feel. Within the first few changes, our ranking improved by one point. This with only a few pages converted to the new look and feel.
Look and feel play an important role in website confidence.
More to Come
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