Build Website Confidence

Building website confidence for a DIY web site requires building using three pillars of support.

What You Say
How You Say It
How You Present It

Most important above all in building website confidence requires being totally honest and ethical. This means using only White Hat SEO tactics.

What You Say

People have jobs they need to get done. When it comes to the web, those jobs involve attaining knowledge or information, being entertained, finding information, solving problems or finding places or things.

Why should they trust what you have to say about what they want?

Establish your self as an expert. Provide more than the normal amount of information.

Avoid just repeating the same old thing. Example...memory enhancement information often copies of the same old information. With an exhaustive search, several studies showed numerous dietary ways to enhance memory including eating bananas. This out o the normal information helped me get top ranking on my first book. This benefits you several ways things for what you say. It gives you new, fresh information. It also tells you a place to both get potential advertisers and a potential market to sell to and a place to go for links (from blogs, web sites, forums and other places).

How You Say It

The most basic and often over looked essential element is proper grammar and accurate spelling. Even if you have spell checker, there are times when it can fail you.

Get an editor to check out your writing. Prices vary. When you hire an editor, ask for the price on getting a line edit if you want grammar, spelling and tense checked. Ask for content edit if you want it checked for how you say it. This is for spelling, grammar and tense.

Use an emotional hook & technical Hook make sticky headlines and copy writing.

Bencivenga Bullets is a free copy and headline writing tutorial.

No ads, nothing to buy, this is pure and genuine paying it forward. This is a must read for a DIY web site builder. Likewise if you are a DIY copy writing or headline writing, you need this. You do have to sign up to get the bullets mailed to you. It will cost you the time it takes to read and learn the wisdom of Gary Bencivenga. Learn about the hook, the headline and the art of persuasion from one of the worlds greatest copywriter.

How You Present to Build Website Confidence

Presentation rules are based on what the human mind likes. If you do what you like, you can be assured there will always be someone who will appreciate what you have done. Do what others like to get the masses to appreciate what you have done.

Visual Presentation involves the content.

The most important or most engaging +needs to be above the fold. What ever a visitor first sees needs to be on the visible screen.

It needs Logical development
Coherence through connectives
Meet the Truth Tests
InformativeWriting style...needs to match the reading style of web readers.

Visual Presentation involves the use of graphics.

White space is OK. It is necessary to fill every square inch of space.

The Rule of Three and the Upside Down e for your website art.

Other Visual Presentation Essentials

If your website is content focused or retail oriented, people want what they want quickly and efficiently. This can be provided for your visitors with a search box. (Yes, I need one and it will be here in time.)

Tell your visitor exactly what you want them to do even if it seems obvious like saying click here. If you are from the make it classy school of web design, you need to read this study by Marketing Sherpa.

So if your ready to learn how to get your visitor to do what you want, then CLICK HERE

Letting People Know You

An about page, a photograph and a bio. There are many ways to let people know who you are and what your about. Caution sometimes there are exceptions to this rule. If you do not want your information out there, what can you do?

Use the Art of Persuasion to reach your audience.

Grade Your Website with this free service. See how it ranks compared to your competition.

There is much more on building website confidence to come. Please return to see our updates.

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