Website Promotion Help

or What Can You Do to Get the Click?

Here is some basic website promotion help. Website promotion starts when you first begin to formulate your website concept.

Depending on where you are with your site development, the following is an outline of the areas of website promotion help.

There are several aspects of website promotion. Here is a brief overview of the various forms of promotion. Unseen onsite, seen onsite, off site promotions, social promotion and off line promotion.

Here is some basic help promoting a website.

Looking for Something Different?

Custom Search

When it comes to website promotion help and domain names, in the best case scenario, the keyword concept that your website focuses on will be in the domain name. Sometimes this is a hard concept for some to grasp.

Sitting at the desk, discussing the new domain name with the two partners, one started asking what is wrong with out business name and using that for the domain name.

The business name was Pauls Prolific Profits, LLC.

So the question was, how many people on a daily basis would be searching for the word Paul, Pauls or Pauls Prolific Profits?

Of course, the gentleman did not know. So, reframing the question, the gentleman admitted that realistically, nobody would be searching for widgets because there was no such thing as a widgit. Widgits is simply a fictitious term that was chosen for the business name.

The only searches would be from those who already knew the company.

What about the numerous people that are searching for the actual thing that the company doe do, which is consult on investing in splorks.

There are (in this imaginary scenario) about 7,000 searches a month for investing splorks. There are fewer than 150 websites devoted to splorks and only a hand full are about investing.

So, by including the word splork and the word investing in the domain name, people searching for splork and investing in splorks as well as splork investing will more likely click on a business that the domain name SplorkInvesting.com than whey would in on PaulsProlificProfits.com as a domain name.

In the First Place

One of the basic desires of website promotion help is to get high in the search results. Getting in the first several search results on Google is not rocket science. The basics covered here in website promotion help are the basic steps that will help get you to the first place in the Google search results.

There is one exception but there is no science yet to support this. To rank in Bing may require limiting the keywords to just one or two. We previously recommended no more than five and no more than 100 characters. We are currently testing this.

What You See is What You Get

When visitors see great content, you will get great visitors.

The same is true of the spiders. There is controversy as to whether the meta tag is important or not. Seems it is for some search engines like Bing and may not be for others. Since it does not hurt, it can only help.

The main keyword for the page should be in each of the unseen parts of the page, the file name, the meta tags and the description tags.

The description meta tag provides the words that that visitors will see along with the search results. It should attract the visitor to want to come to your site rather than another site.

Of the visual part of your page, the same keyword should be in the first paragraph, in a header and several times through the site, depending on how many words are in your page.

Include the keyword in the link as well but not more than two links.

Building For Success

Building with frames creates a portion of your site that cannot be read by many of the search engines. When it comes to website promotional help, this is something to avoid.

It is best if every page is no farther than three from the home page. These will be in the form of Tier II pages and Tier III pages.

Since visitors will get to each page using links, the links need to work. Bad links can cause bad results in the search engines.

May the Link Force Be With You

Speaking of links, not only do you want internal links but also links from other sites. Links are like votes for your site. There are two ways to look at this. You can get thousands of low value links or just a few high value links. The problem, the high value links are a whole lot more difficult to get than the low value links.

Links are an essential part of website promotion help success.

Search Engine Submission

The web host we recommend will automatically submit to the major search engines. You can submit manually if you like.

Often times, a few blog posts will get the search engines to find you and start the process of your site being visited by the search engines.

Yahoo, Bing (formerly Live formerly MSN) Ask, Google.

Some say it does not work but for the effort, this seems to be a simple way to get some links to your site. There are directories that charge. We recommend avoiding paying. There are so many free resources to get, why pay.

Social promotions include both book marks and sites like face book, twitter, and related sites.

Press releases, signs, postcards, your letter head and even your coffee cup. Any way you can get your website in front of someone can help you get your website visited.