Concept and domain name in place, your next task is website SEO content writing.
To be attractive to the search engines, your content needs to be written with and for keywords. When someone types in a keyword to search, your content is what they will find. The more popular the keyword, the greater the potential for visitors to read it.
There is a word of caution here. If you over do it, you could be banned by the search engines. Not enough or too many keywords in your copy is bad for the web business. To make even more of a challenge, bad copy is bad for business.
This section does not deal with an equally important aspect of building credibility, preselling or using persuasive wording. This is focused on just getting to the top 30 search engine results pages.
Pages need to a word count of at l east 250 words, 500 is ideal and 750 maximum.
If a page goes to 1000 words it can often be broken into two 500 word pages with two similar keywords.
Each page needs to be focused on one and only one keyword. Then you can have four more related keywords throughout the copy. The main keyword will be the focus of the page however.
Try to write at a sixth grade level of conversational English.
Use the keyword in your first sentence and within the first 90 characters.
Use the keyword in a bold subheading.
Use the keyword in the last sentence if possible.
Keyword Density
This is the number of the main keyword you have on your page.The density goal is 1% of the total word count for the page. So a page with 250 words would have two keywords. You will see other sites say 2%. The only thing is that search engines ignore filler words like a, an, the, and etc.
Other words ignored include head, html, meta, table, title, and, but, for, from, here, her, his, how, not, than, that, the, them, then, these, they, this, was, were, with.
So, a 1% density is a safe number to have as a goal.
Live Keyword Analysis is a tool that will help with this.
Also you will learn that your links with the keyword also fit into this density. So each page can have one but not more than two links with the keyword and this will count for your page overall keyword density.
Note...Our best in class recommendation of SBI hosting package includes a tool that does this. It is included in the hosting cost and not only looks at the page content, it looks at the entire submission. It even submits it to the main search engines for you.
This covers the basics of website SEO content writing. There is much more involved. For now, master the basics covered here.
Tags, Description, and Other Meta Data is the 4th of 10 and the next aspect of search engine optimization to consider.
2 of 10 Domain Name SEO
5 of 10 Headlines Attract More Than Attention
6 of 10 SEO Links
7 of 10 Art and Graphics
8 of 10 Video and Audio
9 of 10 Off Page SEO
10 of 10 Other SEO...Not Really SEO But It Helps
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